Essentially rubber: Adidas gains traction with Conti rubber

Leading-edge designs and applications showing how elastomer materials contribute to all aspects of life and lifestyle in the 21st century:

Adidas is to launch a new elite speed-focussed running shoes next year, featuring Continental rubber for outsoles. Available for retail in spring next year, the Adidas Terrex Agravic Speed Ultra shoes have a “dynamic rocker geometry” and Lightstrike Pro foam for midsole. Integrated ‘energy rods’ provide lightweight stiffness for a dynamic stride designed for ultra distances. Meanwhile, the Continental rubber outsole offers “reliable traction in wet and dry conditions.”