Toyoda Gosei, Asics making 'circular' shoes from airbags

Kiyosu, Japan – Toyoda Gosei Co. Ltd has teamed up with major sports equipment manufacturer Asics to make a “sustainable sneaker” using airbag fabric remnants from the manufacturing process.

In a statement 19 Jan, Toyoda Gosei said it has been transforming hard-to-recycle remnants of airbag fabric and steering wheel leather into bags, pen cases and other products sold under its Re-S eco brand.

“Asics has also been seeking ways to incorporate recycled materials in its sneakers and sportswear,” the rubber-based products manufacturer added.

These shoes, said Toyoda Gosei, use “a highly durable nylon fabric” while also featuring “excellent design”, including embroidered seams.

They footwear is planned to appeal especially to younger people with a high environmental awareness.

Toyoda Gosei said it would continue joint product planning with Asics to utilise material remnants generated across its manufacturing plants.

The Asics Sports Style and other models will be available for purchase as of 26 Jan.