Yokohama UK taps Prometeon for new CEO

Milton Keynes, UK – Yokohama HPT Ltd, the UK subsidiary and distribution arm of Yokohama Rubber Co., has appointed Peter Fairlie as the new CEO, effective 13 July.

Fairlie most recently served as managing director of Prometeon (UK) and prior to that as retail and fleet director at ATS Euromaster, announced Yokohama HPT in a 10 June statement.

Managing director Nick Greenfield will remain with Yokohama to support Peter as the company continues to grow and strengthen its UK business, the statement added.

As part of his mandate, Fairlie will work closely with the management team to further develop product and customer channels and to increase sales and market share, particularly of Yokohama Advan and Geolandar products.