Michelin scores high in latest US JD Power study
Westlake Village, California -- The Michelin brand ranks highest in original equipment tyre satisfaction in the United States in four segment types, according to results of the 2005 Original Equipment Tire Customer Satisfaction Study conducted by California-based JD Power and Associates.
Michelin achieved the highest OE tyre satisfaction index score in each of the four segments included in the study: luxury/sport; mass-market/non-luxury; pickup/full-size van; and sport-utility vehicles, the study said.
"Michelin has continually received high ratings from customers in our study," said Carolyn McBeth, JD Power director of automotive component research. "By listening to its customers and paying attention to market demand trends, Michelin has fostered strong customer satisfaction and thus higher customer repurchase intention."
Overall satisfaction of OE tyres is based on performance in five factors: wearability, appearance, traction, ride and handling. Rankings are based on ownersÂ´ experiences with their tyres during the first year of ownership, and tyre wearability continues to be the most important factor contributing to overall customer satisfaction.
The study is based on responses from more than 32 000 new vehicle owners who purchased a vehicle between 2003 and 2004.
From Rubber & Plastics News (A Crain publication)