28 Apr 2006
Washington - Bridgestone/Firestone North American Tire is launching campaigns this year to reinforce the separate brand images of its Bridgestone and Firestone truck and bus tyre lines.
The effort, unveiled at the company's recently concluded Bizcon 10 commercial dealers meeting in Washington, includes separate ad campaigns in trucking and tyre industry trade magazines and new Web sites for each brand.
In short, BFS is aiming the Bridgestone brand at national fleet accounts and the Firestone brand at independent truckers and regional fleets.
The Bridgestone campaign -- "Whatys inside a Bridgestone tire?" - focuses on the technology of the Bridgestone brand, while the Firestone campaign - "Born to Truck" - plays to the independent trucker under the wing of an "authentic American original."
From Rubber & Plastics News (A Crain publication)
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