28 Apr 2006
New York City - Pirelli extended the image of its calender and its brand further with a glittering event at New York's Guggenheim museum last night (Thursday).
The company introduced its book, The Pirelli Calendar Backstage Book, 1964-2006 to the new York glitterati, along with previously unpublished images from the behind the scenes story of the calender.
Like the calender itself, the new book will be distributed only to a restricted circulation list, and is not for sale.
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