Michelin winter tyres come top in J D Power survey of Japan

Tpkyo - For a third consecutive year, Michelin ranks highest in satisfying customers in Japan with their winter tyres, according to the J.D. Power Asia Pacific 2006 Japan Winter Tire Customer Satisfaction Index Study.

The study, now in its third year, measures five factors to determine customer satisfaction with winter tyres: tyre performance on snow-covered road conditions, icy road conditions and regular road conditions, as well as tyre appearance and tyre quality/durability.

Among the seven tyre brands included in the study, Michelin ranks highest with an overall index score of 655 on a 1000-point scale-73 points higher than the industry average. Michelin receives the highest ratings from its customers in all five factors that determine satisfaction, performing particularly well in appearance, performance on regular road conditions and quality/durability. Bridgestone follows Michelin in the rankings with an index score of 602 points. Bridgestone receives particularly high ratings for performance on icy and snow-covered road conditions.

The study finds that customers are most satisfied with their winter tyre's performance on snow-covered road conditions-the factor with the greatest impact on overall customer satisfaction. While winter tyre performance on icy road conditions has the second largest mpact on overall customer satisfaction, customers are the least satisfied with this factor.

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Download press release from J D Power (61k .PDF file)