Michelin to launch footwear under Michelin brand in US

Nelsonville, Ohio - Groupe Michelin is further extending its brand name in North America with the launch of Michelin-branded footwear. Rocky Brands, Inc. - a premium footwear and clothing manufacturer - announced that it has been appointed by Michelin Footwear to produce, market and distribute a line of footwear in North America under the Michelin brand name.

Tom Costin, CEO of Michelin Footwear, said, "Michelin's mission is to contribute to the progress of people's mobility and footwear is an important part of getting people from one place to another. Michelin's core values of comfort, dependability, durability, innovation, performance, quality and safety are as much a part of producing footwear as tires. Rocky Brands adheres to these same core values and we are all excited about the possibilities that lie ahead."

Michelin Footwear, a division of Gear Six, LLC, headquartered in Salem, Massachussetts, which holds the worldwide licensing rights for Michelin footwear, has been distributing a line of safety footwear in the United States since 2004.

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Press release from Rocky Brands

Website of Michelin footwear