Santoprene celebrates 25 years

Akron, Ohio - ExxonMobil celebrated 25 years of its Santoprene product range at the National Plastics Exhibition in Chicago last week.

Bob Liskiewicz, global sales manager for ExxonMobil Chemical's Specialty Elastomers

Business said the company had changed marketing strategies after being rejected by the rubber community. he said sales started picking up after the company started targetting the customers of the rubber industry.

“The new material got a very luke-warm reception from the rubber industry. Target

customers weren't prepared to work with a material that was fully compounded or invest in the

new equipment they needed to process it. We were excited about the opportunities of the

material, but the rubber industry was reluctant to invest in a new business.” said Liskiewicz.

As the business worked with OEMs, it started to bring work to processors, creating a

strong loyalty with them. “We collaborate and dedicate resources to companies often before

they are customers. Whether it's market knowledge, design assistance or supply chain

expertise we bring all our experience to bear to help companies design, develop and bring new

products to market. We offer the immediate technical and design support of our engineering

specialists through web conferencing, online collaboration, our AnswerPersonâ„¢ service and

even face-to-face,” said Liskiewicz. “As a result, we have achieved double-digit growth in

volume and sales for most of the past 25 years.”

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