1 Aug 2006
Moscow - Amtel-Vredestein appears in the latest edition of the "Guiness Book of World Records" for creating the world's largest advertising poster. The poster introducing the company's Vredestein brand to Russia measured 36 x 166.5 metres with a total surface area of approximately 6000 square metres and was displayed next to the Russian White House in Moscow from September through December 2005.
As a result of the campaign, said Amtel-Vredestein, "the Vredestein brand achieved an impressive awareness level in Moscow for a new product - 22 percent overall, and 33 percent in the premium tyre segment."
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