Goodyear's 'TireLogic' magazine going digital

Akron, Ohio -- Goodyear is taking its “TireLogic” magazine for the trucking industry digital.

“TireLogic's mission remains the same: to keep truck operators up-to-date on tyre issues, with ideas to lower their cost-per-mile and to manage a cost-effective tyre programme,” said Steve McClellan, vice president, commercial tyre systems. “A digital magazine is more accessible for fleets and truck operators, so they'll never miss a copy.”

Making the magazine an interactive digital publication will allow Goodyear to solicit more input from readers, McClellan said, in addition to saving trees.

Readers who formally received “TireLogic” magazine in the mail will be required to sign up online, McClellan said. Once registered, readers automatically will receive a new issue of “TireLogic” by e-mail when it becomes available. The Winter 2007/2008 issue is available online now, Goodyear said, with stories on getting the most tread life out of tyres; answers to many questions that fleets have about their tyre programmes; plus case studies on how leading companies have transformed their tyre programmes.

FromTire Business (A Crain publication)="http:>

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