Three Nexen Tire entries win US Good Design Awards

ERJ staff report (TP)

Seoul, South Korea / Chicago − Nexen Tire announced that its N’blue eco, N9000, and N’Priz SH9J won the award in the transportation design category at the US Good Design Awards.

The awards is a design awards program that is organised annually by The Chicago Athenaeum Museum of Architecture and Design (Illinois) in cooperation with the European Center for Architecture, Art, Design and Urban Studies. Entries for a total of 25 categories, including electronics, transportation, furniture, computer and architecture, are each year submitted by various firms across the world. Good products for each category are then selected through a review.

Created in 1950, the Good Design Awards is "one of the world’s most prestigious and highly recognised" design awards program with entries selected in each category through comprehensive evaluation in terms of aesthetics, innovation, new technology, form, material, composition, concept, functionality, usefulness, energy efficiency and environmental friendliness.

In the transportation category, carmakers, such as BMW, Mercedes Benz, Audi and Hyundai/Kia, all picked up an award. Nexen was the only Korean tire maker to win a main award this year.

The Nexen N’blue eco is an environmentally friendly tire that “reflects the elegance embodied by the swan” on its design. It features reduced rolling resistance and improved fuel efficiency through its tire structural design with optimised tread patterns and minimised energy loss.

The N9000 is an exclusive sports car tire designed for high performance and speed. It has “superior handling and steering stability at high-speed driving”. The “dynamic” design is based on a lightning Z motif.

The N’Priz SH9J is a tire designed exclusively for compact cars and features a cat motif. The N’Priz SH9J has “sought the emotional satisfaction of customers by reflecting the sharp line of cat eyes and the elegant line of cats to its design”.

This achievement follows the award it won for its winter tire, Winguard Sport, in 2012.

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Press release from Nexen Tire