Chinese tyre maker, US unit hire media agency

ERJ staff report (R&PN)

Monrovia, California -- China's Double Coin Holdings Ltd. and its North American subsidiary CMA LLC have named Artime Group their media buying agency.

Pasadena, California-based Artime will work with CMA's advertising and public relations agency, Fathom Communications, to develop a cohesive branding strategy for Double Coin in North America, CMA said.

Artime Group has worked with CMA since 2009 on a variety of point-of-purchase materials, according to CMA Vice President Aaron Murphy, but now adds media planning and buying to its list of responsibilities.

“Last year, Artime demonstrated a solid level of expertise and knowledge of our end-user marketing opportunities,” Murphy said. “We feel they were the perfect fit to design innovative new media strategies to complement the new brand campaign Fathom has developed.”

That brand campaign mixes traditional print and online channels, CMA said

From Rubber & Plastics News (A Crain publication)