Bandag opens new website for Europe

ERJ staff report (DS)

Brussels -- Bridgestone has introduced a fresh new Bandag website (www.bandag.eu) highlighting its retread product portfolio for truck and bus fleets in Europe. The structure is built around Bandag's Smart Choice marketing concept which explains why Bandag claims its retreads are the most reliable, economical, natural and dependable retread choice on the market.

Central in the layout is the new Product Selector module, leading customers directly to the most suitable product for their application and needs in their specific market. Adjacent to this is the Bandag Dealer Locator showing the nearest available Bandag dealers on a Google map. A homepage link takes Bandag dealers directly to their dedicated extranet site, Bandag Plaza, which provides them with key day-to-day product, technical and commercial information.

“Bridgestone will manage site content and maintenance in-house, thanks to the use of Smartsite technology” says Amélie Vangermeersch, Business Marketing Specialist, Bridgestone Europe, and project manager of the new site. “This will enable us to provide fleets, dealers, prospects and other visitors with dynamic, up-to-date information at all times.”

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Press release from Bridgestone

Visit www.bandag.eu