Conti, Schaeffler to sponsor Bayern Munich
ERJ staff report (DS)
Hanover, Germany -- Continental AG, Hanover, is joining up with the Herzogenaurach-based Schaeffler Group as sponsoring partner of FC Bayern Munich. An agreement running until 2015 was signed recently.
The sponsoring package encompasses, in particular, perimeter advertising for all Bundesliga home games, including exclusive ticket allotments for these as well as DFB cup and Cham-pions League matches. Sponsoring of DFB cup competition also provides Continental with additional tickets for games involving FC Bayern Munich as reigning champion.
In the future, the football stars from Munich will be traveling on premium tyres from Continental, when out and about in the team's MAN bus and in service vehicles from Audi, another sponsoring partner.
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Press release from Continental
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