China's footwear business studied

ERJ staff report (DS)

Dublin, Ireland -- RNCOS E-Services Private Limited has published a new report titled, China Footwear Market Analysis . The 50-page report was first published in August 2010 and is available for a price of around euro 800, depending on delivery options.

The publishers say, "China has emerged as the largest shoe producing and exporting country worldwide over the recent past. The country produces around 9 billion pairs of shoes annually, representing nearly 65 percent of the world's total footwear production as of 2009. The domestic sales of footwear in China have significantly risen on the back of rising online sales and increasing brand awareness. Chinese have shown great interest in the branded shoes after the entrance of many global brands that employ various promotional methods to popularise their products."

ERJ has not seen this report and can make no comment on the quality of the research or of the conclusions.

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