Marangoni extends Marix retread brand

ERJ staff report (DS)

Rovereto, italy -- The Marangoni Group has decided to use the Marix brand - until now reserved for car, off-road and light commercial vehicle retreads - to represent all the products made at the factory in Rovereto (Trento), the second biggest retreading production site in Europe. Retreads for trucks and earthmoving machinery will therefore now also be branded “Marix by Marangoni”.

“This new market approach means we can highlight the products made at our Rovereto plant”, explained Brenno Benaglia, Marangoni SpA Commercial & Industrial Tyres business unit sales manager, “so as to better emphasise our business in the direct retreading sector”.

The new Marix range essentially includes the Marix RP and RP 100 product lines, said the company

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Press release from Marangoni