Yokohama to launch BluEarth tyre in Tokyo

ERJ staff report (DS)

Tokyo - The Yokohama Rubber Co., Ltd., is to launch a new concept called BluEarth at the Tokyo Auto Salon 2011 starting tomorrow, Friday, January 14. Yokohama said BluEarth, is a new tyre production concept "Further Improvement of Environmental Performance and Friendly to People and Society".

The full line of new BluEarth tyres including the flagship BluEarth-1, the premium BluEarth RV-01 for minivans, and the standard tyre BluEarth AE-01 will be shown.

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Press release from Yokohama