Bridgestone restructures US consumer tyre management

ERJ staff report (DS)

New York -- Bridgestone Americas Tire Operations (BATO) has announced a new management structure for its Consumer Tire Business in the US and Canada.

Effective immediately, the reporting structure of the original equipment (OE), replacement/wholesale, and retail consumer tyre businesses in the US and Canada as well as Credit First, NA (CFNA) is consolidated. BATO said the move will ensure a consistent strategic direction in this market.

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Press release from Bridgestone