UK retailer doubles order for Winter tyres

ERJ staff report (DS)

Aston, Birmingham, UK - UK-based tyre retailer, ATS Euromaster has ordered £600 million-worth of cold-weather tyres for the forthcoming season - more then twice the value it ordered last year.

Peter Fairlie, Group Sales Director at ATS Euromaster, says: “We'll be fitting cold weather tyres in earnest from early October, although we are flexible and can accommodate any customers' preferred schedule for changing over.”

In addition to customers fitting cold weather tyres on vehicles for the first time, ATS Euromaster will also be supporting motorists who adopted a winter fitment policy last year. The company has approximately 20,000 part-worn cold weather tyres stored in tyre hotels throughout its network, each labelled with a vehicle registration number and barcode to ensure they are re-fitted to the same customer's car or van.

ATS Euromaster is owned by Michelin in the UK.

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Press release from ATS Euromaster