David Coulthard heads into Hell with Cooper Tires

ERJ staff report (TP)

Melksham, UK – Cooper Tires will be present at the third round of the FIA World Rallycross Championship with its brand ambassador, ex-Formula One race winner and BBC F1 commentator, David Coulthard.

Coulthard, who won 13 Grands Prix in an F1 career spanning 15 years, is now an ambassador for Cooper Tires’ ultra-high performance product range, spearheaded by the Cooper Zeon CS Sport.

While he will not compete in the Norwegian round of the revived FIA World Rallycross series in Hell, near Trondheim on 14-15 June, Coulthard will "add yet another touch of motorsport glamour to a championship which has already attracted some big names, including ex-FIA World Rally Champion Petter Solberg, reigning British Touring Car Champion Andrew Jordan and Top Gear USA presenter and X Games star, Tanner Foust".

Every competitor in the World Rallycross Championship runs on Cooper’s bespoke rallycross tires – and the company has been in the unique motorsport discipline of rallycross for two decades through its Avon Tyres brand – and was selected as sole supplier in a multi-year deal.

“Rallycross is one of motorsport’s hidden jewels that really deserves the additional investment and support it is now getting,” said Coulthard. “It’s a truly spectacular form of the sport and, because of its gladiatorial nature, it’s one of the most entertaining forms of racing there is, so I’m keen to go along and get some proper insight into what it’s all about.

“I might not be getting behind the wheel on this occasion but I’m certainly not ruling that out for the future and I’d like to get stuck into the weekend in Norway in some fashion, so we’ll see what happens. Maybe this is the perfect opportunity for me to scout it all out.”