Tyre services group Euromaster expands into Turkey

ERJ Staff Report (LMH)

Birmingham, UK -- Euromaster Group has expanded operations into Turkey, which it says the sixth largest European market by volume for car & van tyres and the number one for truck tyres.

Euromaster will be represented in Turkey via a franchised network of Michelin dealers, adding 230 centres to its already extensive European network. The company said this is expected to grow to more than 300 centres by the end of 2013.

The deal increases the number of Euromaster Group outlets across Europe to 2250 centres, of which some 790 are franchised outlets.

“It's unlikely our car or van fleet customers will venture as far as Turkey by road, but a number of heavy truck customers do,” commented Peter Fairlie, Group Sales Director at ATS Euromaster, the UK subsidiary of the group. “This expansion ensures they will continue to have access to the widest possible European network in the event of a tyre-related breakdown.

Euromaster Group now provides service to customers in 17 European countries, including Germany, Romania and the Netherlands.