2014 theme announced for Michelin 'Challenge Design'

ERJ staff report (BC)

Detroit - The theme for the 2014 Michelin Challenge Design (MCD) competition will be “Driven/Undriven”.

Entrants are asked to explore “the human connection to a vehicle and address the potential of autonomous motoring, as it opens new possibilities in automotive design.”

They will design a vehicle of the future with capabilities and features to engage drivers both in an “Undriven” autonomous mode and a “Driven” driver-controlled mode.

John Moloney, vice president of original equipment marketing, Michelin North and South America, said: “The strength of the Michelin Challenge Design competition is its ability to explore themes within the automotive industry that have the potential to affect vehicle and tire design worldwide.”

Final submissions are due by 1 June 2013.

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News release

Entry process and further details