Mid Atlantic continues to grow, acquires two brands
ERJ staff report (RPN)
By Mike McNulty, Rubber & Plastics News
Newark, Delaware – Rick Miller had no plans to make the production of conveyor belts his career when, at the age of 19, he joined J.E. Rhoads & Sons Inc. It was a temporary stop, he figured. Fast forward almost 40 years, and Miller still is in the industry operating his own belting company, Mid Atlantic Industrial Belting Inc.
Mid Atlantic recently bought two companies with a reputation for quality in the belting industry: Tanastic and Texalon. Miller learned the ownership of both had expired and quickly acquired them. The executive will incorporate both into Mid Atlantic's brands.
Mid Atlantic will team the two trademarks with the firm's Tannery Tuff brand name to market its line of paper mill drive belt products. The company is a specialist in the manufacture of paper mill cone drive belting with a unique drive surface, Miller said, and because they are better than any other belts in the business, the quality reputation of the Tanastic and Texalon trademarks will fit well with them.
For almost two decades, Mid Atlantic has remained small but has thrived in a niche market. "We figured we could fill a niche when we started Mid Atlantic because we were straying away from the standard belts and concentrating on quality belting," Miller said.
The company's facility spans about 6000 sq.ft (557 sq.m), and it employs six. "We are small but can compete and are nimble because we are able to react quickly to customers' needs more quickly than our larger competitors," Miller said.
He said there are numerous people in the industry that remember Tanastic and Texalon as quality belts, "and I want to carry on the quality the brand once stood for." In addition to the paper mill cone drive belts it manufactures, Mid Atlantic carries Habasit and Fabreeka belts, along with food processing belts for any type of application.
The full version of this story appears on our sister publication, Rubber & Plastics News
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