London – Gates Europe is not going to this year's industrial technology trade fair Hannover Messe, the maker of rubber belts and hoses has – somewhat unusually – announced.
Trade Fairs “offer little chance for any real relationship-building,” argued Gates, which is instead offering a one-to-one, on-line link-up with its experts during the show dates of 24-28 April.
“We are purposefully bucking the trend in order to make a stand and give our clients and potential clients an effective alternative to the traditional trade fair experience,” Gerrit De Wilde, marketing director at Gates EMEA, explained in a 21 April release.
