Kraiburg TPE expands in Korea

Seoul – Kraiburg TPE has opened a new sales office in Seoul “to accommodate rapid growth” in the market, the thermoplastic elastomers supplier announced 22 March.

The office was opened in the South Korean capital in January 2017, said Kraiburg, adding that the expansion was prompted by “escalating demand” for premium TPE products in the Asia Pacific region.”

Kraiburg TPE Korea will focus on the key markets, namely automotive, consumer, medical and industry.

This is Kraiburg TPE’s fifth local representation in the region, after Kuala Lumpur, Bangalore, Hong Kong and Shanghai.

TaeYun Kim has been appointed the new country manager.

“The new facilities in Korea underline the international strategy of Kraiburg TPE to support local markets and services,” said Roland Ritter, director Asia Pacific.