Milan, Italy – Pirelli's board of directors has reviewed the proposed integration of Pirelli Industrial and Aeolus, producing the company’s industrial plan 2016-2018 on 19 Oct.

The industrial plan, said Pirelli, called for the “total digitisation of industrial, commercial and management processes” to achieve more efficiency based on predictive models through the use of data and analytics.

The company’s board of directors also nominated Paolo Dal Pino, currently CEO of the Latin American region, as the chief executive officer of Pirelli Industrial, the Italian tire-maker announced 19 Oct.

Additionally, the board called for speeding up the company’s listing, immediately launching all the necessary actions.

Pirelli expects that the preliminary phases for the preparation of the IPO (Initial Public Offering) can be completed during the first half of 2017, with the objective of launching the IPO by the first half of 2018 on the Milan Stock Exchange or a leading international stock exchange.

proceeding, in accordance with the best opportunities offered by the market, with the launch of the IPO by the first half of 2018 on the Milan stock exchange or, however, on one of the leading stocks exchanges at the international level.

Among some of the other decisions, made under the 2020 vision for Pirelli Consumer, company leader called for strengthening profitability prestige and premium segments.

To achieve that, Luigi Staccoli was appointed as the general manager of Pirelli Digital, tp supervise activities aimed at the digitisation of the company.

The company also decided to aggregate all technical structures (R&D, homologations, technologies, manufacturing, quality, motorsport) and sales to Original Equipment under the responsibility of general manager technology, Maurizio Boiocchi;

The management of all commercial structures (marketing, supply chain,  aftermarket sales) and the business unit moto was also given to chief commercial officer consumer, Roberto Righi, as part of Pirelli’s ‘consumer centric approach’;

Pirelli will also suspend the general management operations as of January 2017, as Gregorio Borgo, has announced his decision to leave the company at the end of the year.