Rome, Georgia - Pirelli plans to start supplying commercial truck and bus markets in the US and Canada via a new entity, TP Commercial Solutions LLC, the Italy-based tire maker announced 31 March.
The move represents an expansion into North America of Pirelli’s industrial business unit, which supplies commercial truck tires and fleet solutions to the global market. It is currently headed at the group level by Pirelli CEO Marco Tronchetti Provera.
In a pilot phase, currently underway, there are over 40 fleets participating in the testing and development of Pirelli commercial truck tires for several North American applications.
Cliff Armstrong is to manage the project as president of TP Commercial Solutions LLC. He has over 20 years’ commercial experience, including senior roles within Continental Tire’s truck tire division. He will be based in Rome, Georgia at Pirelli’s North American HQ.
“Pirelli’s strategy for car and light truck products in North America is focused on premium products customised for the particular needs of the market,” said Armstrong. “With the launch of the commercial truck business, we plan to do the same thing.”
North American fleets require unique designs, sizes and compounding, said Armstrong. While entering the North American market was “no easy task “ he added that Pirelli’s strengths in product R&D, manufcturing, logistics and customer support would enable it to succeed
Pirelli owns and operates truck manufacturing facilities in Brazil, China, Egypt, and Turkey.