Clermont-Ferrand, France – Michelin has been recognised as one of the 10 best corporate brands in Europe by the German ranking study, Best Brands.
“This position in the top 10 corporate brands shows that our products and the Michelin brand enjoy a very good reputation among customers throughout Europe,” said Anish Taneja, director of sales Michelin Germany, Austria and Switzerland while accepting the award.
Michelin, he said, will continue to specifically focus on the needs of its customers.
For the award, GfK Market Research questioned a total of 5,000 people in Germany, England, France, Italy and Spain in an online survey.
Ahead of the survey a pre-selection of 58 enterprises operating in Europe was made based on sales volumes, reputation and market capitalisation.
Also, criteria such as sympathy, identity and uniqueness were included in the final rating along with reputation, internationality and productivity.