Hankook appoints new EU marketing director

Neu-Isenburg, Germany – Hankook has appointed Antal Takacs as marketing director at its European HQ effective since 1 July.

According to a Hankook release on 20 July, the main tasks of the 46-year-old will be to further develop the company’s pan-European pricing strategy and reinforce its Europe-wide marketing strategy.

"Our current aim is to … meet our clients’ needs professionally and strengthen the brand awareness in all over Europe”, Hankook's European head Ho Youl Pae.

Takacs has over 20 years of experience in the automotive and tire industry. He holds two masters degrees, in engineering and economics.

Takacs has previously worked as pricing manager at Porsche Hungaria Kereskedelmi Kft in Budapest and product marketing manager at MFP Michelin Clermont-Ferrand and Paris.