Kochi, India — Apollo Tyres Ltd. has appointed Mathias Heimann to oversee its business interests in Europe and the Americas and to be CEO of Apollo Vredestein BV - the Indian group's manufacturing and sales subsidiary in Enschede, The Netherlands.
Heimann, an adviser for mergers and acquisitions from 1999 to 2002 for Continental, has “rich experience" of the tire industry, said Neeraj Kanwar, Apollo vice chairman and managing director.
These traits will be “of immense value to Apollo as we consolidate our current operations in Europe and prepare for the next phase of growth,” added Kanwar. The company's current expansion plans include a project to build a tire plant in Hungary.
Apollo did not initially comment on the position of Luis Ceneviz, who had been in charge of Apollo’s activities in Europe and South Africa since October 2012. A spokesman subsequently indicated that he had left the company to follow a new career path.
Heimann will be based at Apollo’s European operations headquarters in Enschede. Apollo did not elaborate on his responsibilities for the group's Americas business.
With Apollo’s investments in the manufacturing capabilities of the Enschede plant and expansion in Europe, coupled with significant investments in brands and marketing, I look forward to work with the team to rapidly expand our presence in the market and capture new opportunities,” Heimann said.
Heimann, 48, is a German national with more than 20 years of experience in sales, marketing and production. His career within the automotive industry has included OE suppliers as well as retail and service organisations for large international automobile companies in Europe and Asia.
During his time as an adviser to Continental, he reported to the vice president of finance advising on matters pertaining to Conti’s tires, brakes and ContiTech businesses, according to his biography posted on the website of Schrad Group, where he most recently was employed.