Marangoni offers new vehicle geolocation for retreading business

ERJ staff report (TP)

Rovereto, Italy − Marangoni Commercial & Industrial Tyres announced that all its vehicles available to sales and service personnel are now fitted with geolocation.

The company said it was an “important step forward” and believes the constant and precise monitoring of vehicle positions will help service improvement.

Marangoni Commercial & Industrial Tyres covers the whole of Italy and comprises agents specialising in the sale of tires for industrial applications (specifically truck and earthmoving tires), as well as in the selection and collection of casings.

“This important new tool will help us better understand what opportunities are available in terms of time vs. profit per customer, and thus focus our efforts much more efficiently,” said Giovanni De Bei, marketing director. “This powerful tool is available across our sales and service network, made up of qualified agents and highly capable area managers, who will certainly be able to fully exploit its potential.”

At the same time as this technological development, the company has initiated an “intense” training plan for all sectors of the organisation affected by the system, containing geocoding information for every customer.

Luca Mai, sales director for Italy, said: “This is a further step forward, following on from the major investment made over the last two years with the development of a computing system that can directly link operations at customer sites with the factory.

“A system that allows agents, using a latest generation tablet and special software, to instantly have all the key information they need to go about their business in the best possible way, when they are physically with their customers: profile-casing combinations, product availability, etc.”

The geolocation system was developed by Marangoni in collaboration with a leading specialist in the sector, however, the company’s own contribution was “decisive”, especially in terms of specific skills.

Brenno Benaglia, sales director for this business unit, said: “The set-up of this sophisticated system was managed by the Marangoni IT department, following the company’s strategic guidelines established by the Marketing department, and then analysing the resulting processes. We can say that the offering in the Marix line and the other Marangoni Commercial and Industrial Tyres products is now even more high-tech regarding the product, the industrial process and the approach to the market.”

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Press release from Marangoni Commercial & Industrial Tyres