ATS Euromaster cold weather tire sales heat up

ERJ staff report (TP)

Birmingham, UK − ATS Euromaster, the British tire and fast-fit company, has reported a seven-fold increase in sales of cold weather tires since the beginning of November 2013.

The company expects its total cold weather tire sales to exceed £10m (€12m) in 2013.

Demand for winter rubber on cars and vans – which provide enhanced mobility and safety when temperatures drop below 7°C – saw ATS Euromaster’s cold weather tire sales increase by 14 percent in 2012 compared with the previous year, and the tire retailer says this year is on track for further double-digit growth.

Peter Fairlie, ATS Euromaster’s Group Sales Director, puts this down to more businesses seeing the benefits of fitting seasonal tires in response to the growing trend for prolonged periods of freezing temperatures, ice and snowfall in the UK.

He said: “Temperatures plummeted in November and the gritters have been kept busy on our roads, but we’ve not seen any widespread snowfall yet. Despite this, a number of prominent long range forecasters are reporting that this winter could set new records and are advising people to be prepared.”

A large share of ATS Euromaster’s cold weather tire stock is allocated to fleets which pre-order their tires to guarantee supply, but the tire expert still has winter fitments available in the majority of common car and van sizes, and with a choice of premium, mid-range and budget brands.

Birmingham-based ATS Euromaster Ltd is part of the Euromaster Group, which operates in 17 European countries with 11,271 employees in more than 2,000 service centres.

Established since 1965, ATS Euromaster has approximately 350 centres (a mixture of retail, comprehensive and truck locations), approximately 900 mobile service vans and employs in excess of 2,600 people, providing coverage nationwide.

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Press release from ATS Euromaster