Running shoes with rubber loops win Swiss design prize

ERJ staff report (TP)

Bern, Switzerland − The running shoes, first launched three years ago by Swiss designer Thilo Alex Brunner for new Swiss sports brand On, won the award at the Design Prize Switzerland in November, reported Dezeen Magazine.

"The award is a big recognition for Thilo Alex Brunner and for On," said On co-founder David Allemann. "In the tradition of functional and sleek Swiss design, the visual language of On is as unique as its groundbreaking technology. Function and form have been winning over elite athletes and casual runners alike. Thilo has given On a face that is a radical departure from the crowded design of conventional running shoes."

Flexible rubber sections on the soles, which the brand calls clouds, compress to act as shock absorbers when landing then lock together using small teeth to form firm pads for launching the body forward.

"Hollow pods on the sole of the shoe stretch back on impact to cushion the landing and then lock to form the solid foundation required for a powerful push-off," said Allemann. "The result is a new running experience: fast, light and agile."

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Full story from Dezeen Magazine