Trelleborg to launch apps at farm show

ERJ staff report (TB)

Anagni, Italy – Trelleborg Wheel Systems S.p.A. will debut three digital apps for customers at the AgriTechnica 2013 show, reports Tire Business. The show will be held 10-16 November in Hannover.

Trelleborg said it will be launching Tire Efficiency, Dealer Locator and Attraction apps and also updating its existing apps—Load Calculator, Tire Book and Tire iBrochure.

"At Trelleborg, we believe that digital interaction is now fundamental to agriculture. Farming professionals are becoming more and more interested in the latest on-line tools," Roberto Angelucci, digital marketing manager, said.

The Tire Efficiency app measures the benefits provided by Trelleborg tires, both in terms of cost savings and reduced working time, Trelleborg said, benchmarked against alternative tires available on the market. Users can select the size of their farm, the specific operation such as ploughing or road transportation, as well as working time and several other parameters.

The Trelleborg Dealer Locator app identifies the Trelleborg tire dealer nearest to a selected location using Google maps technology. Trelleborg said the locator app also offers a real-time professional farming weather forecast including temperature, potential evapotranspiration, relative humidity, wind direction and speed.

The Attraction App is a multilingual e-reader published by Trelleborg to update farming professionals on the latest product innovations and agricultural industry trends. The interactive version allows navigation, at the swipe of a finger, through technical advice, interviews, articles and product information.

Trelleborg said all three apps feature a revised design and user interface that allows farmers to share their favorite content and test results with friends and colleagues by e-mail, via Facebook or Twitter.

Trelleborg will launch the apps at its booth, E06 in Hall 9 at AgriTechnica. These apps will be available for a variety of smartphones and tablets using iOS or Android operating systems in November.

Trelleborg's updated Tire Book, Tire iBrochure and Trelleborg Load Calculator apps are now available in several different languages.