ERJ staff report (BC)
Dubai, UAE – Bridgestone announced on 3 March that it will be the Official Tire of the Dubai International Motor Show 2013, in a press release carried by Zawya and Al Bawaba.
The company has signed a sponsorship deal with Dubai World Trade Centre, the organisers of what is claimed to be the largest automotive event in the Middle East. The show will take place from 5-9 November 2013 at the Centre.
Bridgestone says the sponsorship is a significant measure in the company’s effort to support the development of the motoring market across the Middle East and Africa, and to “reconfirm its deep and long commitment to the region”.