Canadian Tire sponsors Olympic team

ERJ staff report (BC)

Welland, Ontario - Canadian Tire Corp. has signed an eight-year multi-level partnership deal with the Canadian Olympic Committee.

The company also announced partnership deals on 23 January with the Canadian Paralympic Committee, Hockey Canada, the Canadian Soccer Association, Canada Snowboard and Alpine Canada.

A spokesman said: “… For the last 90 years, we've been there for our athletes, whether they've been carving up backyard rinks across the country, or making us proud on the international stage.

“Expect lots of exciting Canadian Tire Olympic sponsorship events and programmes to come.”

Financial terms of the deals, announced at a news conference, were not disclosed.