Winter tire demand up 450%, says Kwik Fit

ERJ staff report (BC)

Letchworth, UK - Major UK tire retailer Kwik Fit reports selling more than five times the number of winter tires than at the same time last week, as drivers prepare for adverse conditions in response to severe weather warnings.

However, only a small proportion of drivers switch their tires in the winter; research for Kwik Fit found that 68% are unaware of the difference between cold and warm weather tires.

23% of motorists said they have not even heard of winter tires.

Kwik Fit is calling for the UK government to update the driving test to include knowledge of winter tires.