ERJ staff report (LMH)
Tokyo - The Yokohama Rubber Co. Ltd says its Tire Materials Development Department of Tire Global Technical Division received the FY2012 3R Promotion Council Chairman's Award in recognition of its contributions to 3R promotion.
The award is sponsored by the Reduce, Reuse, Recycle Promotion Council (3R Promotion Council). This is the fifth time Yokohama Rubber has received this award: for the Mishima Plant in FY2002, the Mie Plant in FY2003, and the Hamatite Division and the Tire Materials Development Department in FY2007.
As part of its effort to strengthen 3R activities, Yokohama Rubber, led primarily by the Tire Materials Development Department, promotes use of recycled materials, including recycled rubber powder produced by pulverizing waste tyres, etc.
Conventional recycled rubber powder has large grains, which makes it difficult to mix it with other rubber materials. Yokohama Rubber has established new technology that allows recycled rubber powder to be applied in various compounds, and the mass production of tyres incorporating recycled rubber powder was launched in February 2009. As a result, the use of various recycled rubber in 2012 was 2.2 times higher than in 2008.
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News release from Yokohama Rubber