ERJ staff report (DS)
Bejing - Kumho Tire intends to capture a 15 percent market share of China's premium segment tyre market. It aims to add a further 350 tyre retail outlets, aiming mainly at high-end customers. This would bring the total number of Kumho tyre stores in the country to 2150.
Kumho also intends to increase motor sport sponsorship and tell consumers that the motorsport technology is being applied to consumer tyres.
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News story from CRIA (Chinese language)
Above story auto-translated (from Chinese language)