ERJ staff report (DS)
Beijing - Chinese tyre makers are attempting to raise the value of their brands, according to a report on the CRIA website. The story analyses the brand strategies of Michelin, Bridgestone and Continental and compares these with the strategies of local tyre makers.,
The lengthy. Informative article quotes Ding Yuhua, chairman of Trinagle Tire and also of the Chinese tyre industry Innovation Alliance,
This is an external link and should open in a new window. If the window does not appear, please check your pop-up blocking software. ERJ is not responsible for the content of external sites.
News story from CRIA (Chinese language)
Above story auto-translated (from Chinese language)