10 Jul 2012
ERJ staff report (DS)
Beijing - Chinese tyre makers are attempting to raise the value of their brands, according to a report on the CRIA website. The story analyses the brand strategies of Michelin, Bridgestone and Continental and compares these with the strategies of local tyre makers.,
The lengthy. Informative article quotes Ding Yuhua, chairman of Trinagle Tire and also of the Chinese tyre industry Innovation Alliance,
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News story from CRIA (Chinese language)
Above story auto-translated (from Chinese language)
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