Bridgestone to sponsor 2012 South American football cup

ERJ staff report (LMH)

Tokyo -- Bridgestone Corp. will be the title sponsor of the 2012 South American Football Cup, held by the South American Football Confederation (CONMEBOL), for the second time, the company said in a 2 July announcement.

The South American Football Cup is one of the most important football tournaments in Latin America and an event that stirs the passion and interest of people all across Latin America, Bridgestone said. Some 47 club teams from 10 countries, including Argentina, Bolivia, Ecuador, and Peru, are expected to participate.

"We are aware of the passion that awakens football in consumers across Latin America which is aligned to our brand values," said Matias Borges, sales and marketing director, Bridgestone Latin American Tire Division.

"Winning a football championship is all about performance, so it is an excellent fit to have Bridgestone, a brand that represents performance, to be such a big part of this important event. We earned excellent results last year so we are excited to build on that success and support this important championship once again," Borges concluded.

The 2012 Bridgestone South American Football Cup logotype was created based on a concept where the tyre and ball are designed to appear as though they are moving together in the same shape as the cup. The event logo will be prominently featured in the stadiums, including pitch-side advertising boards, as well as on the team uniform patches, the team benches, and the centre circle banner.

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Press Release from Bridgestone