ERJ staff report (DS)
Brussels - Bridgestone Is putting labels on all its tyres from 2 July, and will from 1 October launch a A-A rated tyre in Europe.
The company's Ecopia EP001S offers A grades on both fuel efficiency and wet grip. It is also the
first product in the industry to achieve the top label grading both in Europe and in Japan.
The tyre will be officially presented at
this September's Paris Motor Show and effectively introduced in the European market as of
Bridgestone Europe has also announced that the majority of passenger car tyres for sale in
the European Union which are produced after 1st July 2012 will start carrying the new EU label.
In preparation for this change, Bridgestone has been working with its tyre dealer network
across the EU and sourcing it with practical tool kits and educational material in the form of
leaflets and posters explaining the EU label to consumers.
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Press release from Bridgestone