ERJ staff report (DS)
London - Even though UK consumers buy more goods online than anyone else in Europe, they have been slow to use online services to buy tyres.
In a survey conducted by the Centre for Retail Research (CRR), British consumers were said to spend more money online than any other country in Europe. In a separate consumer survey it identified that over 80 percent of British motorists have not yet discovered the advantage of the significant savings of buying car tyres online.
A separate survey commissioned by Delticom revealed that 30 percent of men and 22 percent of women would consider buying tyres online in the future. The key reasons for this decision are lower prices according to 89 percent of drivers, and 88 percent of those asked said availability of tyres. The ability to compare prices was considered as important by 82 percent of those surveyed. The option of delivering the tyres to a local installation partner was evaluated to be important by 74 percent of drivers. And 65 percent of drivers considered the security of purchasing online also important. Easy access to free information was valued highly as well by 66 percent of those questioned.
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Press release from Delticom via MyTyres