ERJ staff report (DS)
Paris - Michelin is offering bikers who engage with their social media site the opportunity to win the chance to take a group of friends on a bikers' trip of a lifetime. The competition runs from 1 March to 30 April 2012.
Bikers register on a website and then create their team of friends and send the link via Twitter or Facebook to anyone they know and ask them to vote for their team. The 20 teams with the most votes when the competition closes will be entered into a draw to win the trip up to a value of â‚¬23,000.
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Press release from Michelin
Road trip website from Michelin (Please note, Michelin gives an incorrect web address in the press release above).