RMA designates June 3-9 as National Tire Safety Week

ERJ staff report (TB)

Washington DC - The US-based Rubber Manufacturers Association's (RMA) 11th Annual National Tire Safety Week will be June 3-9.

An initiative of the RMA's “Be Tire Smart-Play Your PART” tyre safety program, National Tire Safety Week features the participation of tyre manufacturers and retailers nationwide, working to educate motorists about proper tyre care and maintenance, the RMA said.

More than 21,000 tyre dealers, auto dealers and auto repair shops participated in the 10th annual event last year, according to the RMA. Participants in National Tire Safety Week include AAA Inc., the Tire Industry Association, Automotive Service Excellence, the National Automobile Dealers Association and most of the nation's large tyre dealership chains.

The need for consumer education on tyre care and maintenance is crucial and ongoing, the RMA said. A recent RMA survey of more than 5,400 vehicles showed half with at least one underinflated tyre and nearly 20 percent with at least one tyre underinflated by 8 psi or more.

Retail outlets participating in National Tire Safety Week will offer free tyre pressure checks, brochures and other promotions, as well as advocating proper tyre care through advertising and media outreach. Tyre and auto retailers interested in obtaining free RMA materials for National Tire Safety Week can order them online at betiresmart.org. Previous participants can expect to receive materials for this year's National Tire Safety Week shortly, the RMA said.

From Tire Business  (A Crain publication)