ERJ staff report (DS)
Brussels - Bridgestone Europe is supplying tyres to BMW Driving Experience, a BMW M GmbH division business group that provides specialised training programmes to improve individual driver skills and safety.
Under an agreement between the two companies, Bridgestone is exclusive tyre supplier to the BMW Driving Experience fleet of BMW 1-Series, 3-Series, X5 and X6 vehicles, in addition to the range of high-performance BMW M models.
In its previous form as BMW Driver Training, the programme put more than 50,000 motorists through driving programmes in Europe. BMW Driving Experience now includes training courses for safety, snow and ice, the race track and professional driving, as well as BMW M Experience events, tours and customised driving experiences.
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Press release from Bridgestone