14 Dec 2011
ERJ staff report (DS)
Cyberspace -- Michelin has produced a range of animated e-cards, which anyone can send to friends, relatives and work contacts. The cards are based on Michelin's current range of animated TV adverts.
ERJ is not sure about Michelin's translation from "freinage" to "breaking", but guesses the company has got a little too much of the Christmas spirit (Michelin has since changed the captions. the word, "braking" would have been a better translation.) In any case, the cards are available in a variety of languages, with different styles available in different countries/ cultures.
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Press release from Michelin
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