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March 24, 2011 12:00 AM

Michelin voted one of the world's top brands

ERJ Staff
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    ERJ staff report (DS)

    Paris - Michelin ranked second, after the Google brand, in a corporate reputation survey conducted by Syntec-Conseil en Relations Publiques.

    The online survey of 1200 people analysed companies' reputations in five key areas: trust, service quality, employer brand, environmental stewardship and social responsibility. Number two in the overall rating, Michelin ranked first in trust and service quality.

    “Michelin is a very forthright, dependable company whose behavior is consistent with the image it projects,” said Thierry Wellhoff, President of Syntec-Conseil en Relations Publiques.


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    Press release from Michelin

    Press release from Syntec-Conseil (French language)

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