ERJ staff report (DS)
London -- The UK Government Highways Agency has been granted full member status of the UK tyre industry campaign group TyreSafe. The move is expected to improve dialogue and collaboration between the organisations.
One of the key elements to the relationship will involve engaging with the many local road safety partnerships throughout the UK. With established links into these, the Highways Agency will help TyreSafe activate tyre safety campaigns at a local level, generating greater levels of engagement with drivers and businesses. Additionally, the two organisations will work together on TyreSafe's key nationwide awareness programmes.
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Press release from TyreSafe